![]() ![]() What is more, infographic statistics show that around 55% of respondents make social media graphics more than any other type of visual content. It’s no wonder then that 56% of marketers report that they use infographics or some type of visual with nearly every piece they publish. Infographics increase website traffic by 12%. Infographic effectiveness statistics further show that if a text with instructions contains illustrations, people are 323% better at following said instructions than if there were no images. What’s more, a good-quality infographic is 30 times more likely to be read than an article. Infographics are liked and shared three times more than other content. Social media marketing statistics show that this is crucial in this day and age when the attention span has drastically dropped due to the increased use of technology and fast-paced environment. The answer to why is quite simple, up to 90% of information that our brain receives is visual and visual content improves learning and the retention of knowledge by 400%. 84% of content creators consider marketing infographics to be an effective piece of content, infographics statistics confirm. ![]() This compares to 55% for commercials, 46% for articles with images, and 38% for text-only content. And it’s no wonder with stats showing that with 61%, infographics impact retention of information the most. Just under three-quarters of businesses (74%) rely on visuals in their social media content creation. Nearly 60% of businesses have used infographics in their content creation.
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